Litehouse Privacy Policy
Last Updated: June 16, 2023


This Privacy Policy describes how Litehouse, Inc. (collectively, “Litehouse,” “we,” or “us”) collect, use, disclose and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our websites that link to this Privacy Policy (collectively, our “Services”), or when you otherwise interact with us, such as through our customer support channels, or on social media.


We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

CONTENTS

Collection of Information
Use of Information
Targeted Advertising and Analytics
Disclosures of Information
Transfer of Information
Your Privacy Rights and Choices
California Residents
Contact Us

COLLECTION OF INFORMATION

The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you fill out a form, submit a claim, post content through our Services, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The information that we collect may include:
  • Identifiers: we may collect your name, email address, postal address, and phone number.
  • Claim Information: we may collect information you include on a claim form, including the relevant product information and the details of the incident giving rise to your claim such as the date and description of the incident.

We may also collect any other information you choose to provide.

Information We Collect Automatically


We automatically collect certain information about your interactions with us or our Services, including:
  • Internet Activity Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Services, such as search/browsing history, access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
  • Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Your Privacy Rights and Choices section below.

Demographic Information We Collect from Other Sources

We obtain information from other sources. For example, our advertising partners and data analytics providers may provide us with demographic information like your age or gender.

Derived Information

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior.

USE OF INFORMATION

We use the categories of information we collect for the following business and commercial purposes:

  • Service Delivery: to provide and maintain our Services; 

  • Personalization: to recommend products and present personalized content to you;

  • Communication: send you technical notices, security alerts, support messages and other transactional or relationship messages and provide customer support; 

  • Marketing and Advertising: to send direct marketing messages, target advertisements to you on third-party platforms and websites as described below, and facilitate contests, sweepstakes, and promotions;

  • Conducting Analytics: to monitor and analyze trends, usage, and activities in connection with our Services, optimize the features we offer, and generate de-identified data that we will not attempt to re-identify; and

  • Protection and Compliance: to detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, help protect the rights and property of Litehouse and others, and comply with our legal and financial obligations.

TARGETED ADVERTISING AND ANALYTICS

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser and mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity. In addition, some of our advertising partners also enable us to translate your email address or phone number into an identifier that can’t be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain laws. To learn more about the choices available to you with respect to these practices, see below.

You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.

DISCLOSURES OF INFORMATION

We disclose the categories of personal information described above in the following ways:
  • Vendors: we disclose personal information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, data enrichment, analytics, and marketing and advertising.
  • Advertising Partners: we disclose personal information to third parties for the marketing and advertising purposes described above. Depending on where you reside, these disclosures may be considered “sharing” or “selling” and you may have the right to opt out as described below.
  • Professional Advisors: We disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • Legal Authorities: we may disclose personal information to legal authorities and others for the Protection and Compliance purposes described above, including if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements and if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Litehouse, our users, the public, or others.
  • Corporate Transactions: We reserve the right to disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Affiliates: we reserve the right to disclose personal information between and among Litehouse and any current or future parents, affiliates, subsidiaries, and other companies under common control and ownership.
  • Consent: we may disclose personal information, when we have your consent or you direct us to do so.
We also disclose de-identified information that cannot reasonably be used to identify you.

You acknowledge that if you provide a review or otherwise post content on our Services, the public/other users of our Services will be able to see any information included in what you post and that Litehouse is not responsible for any use the public/other users make of that information.

TRANSFER OF INFORMATION

Litehouse is headquartered in the United States and we have operations and vendors in the United States and other countries. Therefore, we and those that perform work for us may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction.

YOUR PRIVACY RIGHTS AND CHOICES

Access, Correction, and Deletion

Depending on where you reside, you may have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. 

Contact us to request to know more about, access, correction, or deletion of your personal information.

We may verify your request by asking you to provide information related to your recent interactions with us. If we deny your request, you may appeal our decision by contacting us. If you have concerns about the results of an appeal, you may contact the appropriate regulator in the state where you reside.

Opting Out of Targeted Advertising, Sharing, and Sales

As described in the Targeted Advertising and Analytics  section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-Litehouse properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under certain privacy laws.

Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. You can do so by following the prompts here: or by visiting our Services with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control). 

Nondiscrimination

We will not treat you differently for exercising your privacy rights.

Cookies and Similar Tracking Technologies

Litehouse uses cookies and similar tracking technologies to analyze visits to and use of our Services and how consumers are interacting with our marketing communications. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings by clicking here: . Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Communications Preferences

You may opt out of receiving promotional emails from Litehouse by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.